With all the sloppy social media management we complain about, we also have to celebrate the awesome. And this is clever wrapped up in a pretty package with a big red bow.

Thanks to my friend, Jill, who shared this (originally via Mashable). Jill, who once wrote about menarche parties. Irony, you are not forgotten.

Bodyform is the UK version of Kotex. And some guy made a sarcastic comment on their Facebook page about how ads by Bodyform ruined his fantasy of what having a period was all about. From his post:

“As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things… bike riding , rollercoasters, dancing, parachuting.. Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !!”

Very quickly, Bodyform shot back with this genius video:

Reminds me of the Tina Fey’s SNL days (remember Annuale?)

Bravo, Bodyform.