Monthly Archives: June 2012

A couple days ago word was making its way around that it was Back to the Future Day.* The date set in Doc Brown’s Deloreon.

Except it wasn’t.

That’s the thing about the web. We share a lot of information that isn’t quite right. We don’t do our homework.

We just click and share. Click and agree. Click, click, click.

When I started If Emily Posted in January, I wasn’t sure where it would lead. From the very first IEP, I wanted to begin a conversation about setting the bar higher - at the very least setting a bar - a universal one.

I’m thrilled by the conversations that have started. Encouraged by change I see taking place. Excited by people expressing a desire to make this community the best it can be.

There are so many resources for bloggers on how to make their blogs more “successful.” How to increase page rank. How to improve SEO. How to market yourself. How to use Facebook, Twitter, Google+ and the social sharing machine to bring people to your site.

The resource I didn’t see, the one I wanted to see, was how to successfully build a blog that played by the rules, both the written and unwritten ones. A code by which we, as a community of content creators and curators, have to behave or this web just might end up a tangled mess of SPAM and scraped content and junk mail.

People often have the best of intentions. They can say that they blog ethically, but ethics are subjective. It’s why I feel that the FTC standards that require of American bloggers such a high level of transparency may seem unfair in comparison to other forms of media, but I think they’re crucial. And yet, even with the FTC guidelines, there’s a whole lot of gray area.

I believe bloggers are writers. I don’t like the elitist nonsense. But I also believe bloggers need to realize there are rules they must follow. Some are about the law. Some are simply about doing the right thing.

Unlike most other forms of media, this one lacks oversight. Film, radio and television have the MPAA, Standards and Practices, the FCC.

The blogosphere has, eh, not so much of these things. The FTC speaks of disclosure and bloggers know that they shouldn’t use what isn’t theirs. And yet, I see sites that don’t disclose and bloggers using intellectual property belonging to others.

Six months into writing If Emily Posted, reading and asking questions and researching and speaking to so many people, I’m planning the next chapter.

The conversations will remain here every Friday, but I am working to create something portable and indexed and easy to use. Nothing as large as the Chicago Manual of Style, but with the same intent. To be a great paperweight. To create consistency. To educate and inform.

I believe in coloring outside the lines, I do. But there aren’t enough defined lines right now. More like watercolors bleeding into one another.

We don’t have to tear down the web and rebuild it. That’s the beauty of it. We can make edits and improvements upon what already exists. We don’t have to start from scratch. We simply need to give things a polish.

Here’s to the future.

***

GOOD READS:

I highly recommend this article by attorney Sara Hawkins on Defamation and Social Media. Please read and keep it in your blog toolkit. It’s valuable information.

I think this post on the IFB, Stop Whining, Start Shining: A Manifesto For The Modern Blogger, is really something that all bloggers can learn from. I especially loved this line: “It will be your individuality, expertly expressed through a well-done blog that gets you to the top of the heap…”

*Back to the Future Day is actually October 21, 2015. Mark your calendars, but don’t expect flying cars.

This post includes affiliate links.

me. in shorts. twice.

I was writing a post yesterday, for today, about how I’d recently embraced shorts for the first time since high school and was giving up on needing to self tan my SPF shielded skin. Pale is the new tan, right?

You know what I love about getting older? You stop caring about certain self-imposed rules. For years I subscribed to the notion shorts were for camp counselors and tourists. Not my style. I felt as strongly about my dislike of shorts as I do of tennis shoes - my opinion has not changed about tennis shoes. I have a lot of opinions.

A few months ago, I saw a beautiful pair of shorts in navy eyelet and bought them. And after that came a few more - the flared ones with the ruched waist at French Connection and the high waisted 40s-inspired ones from J. Crew. Suddenly, I was buying new wedges and sandals because they looked great with shorts. The shorts I thought I didn’t like.

For weeks, I’ve been wearing shorts without self tanning or real tanning or anything much to conceal my SPF protected skin (and the resulting glow that’s more ghostly than golden). But I don’t care.

I tanned all the summers of my childhood, I freckled and turned a golden brown, but as I got older, the less I liked the heat and the less time I spent in the sun unless slathered in SPF.

Sometimes life feels to short (no pun intended) to worry if my skin looks sun-kissed enough in my skirts and sundresses (and now shorts, too). Pale is the new tan.#ownthebrag

(breaking out the high school yearbook pics)

I’ve tried on a few pairs that I feel just a bit too old to wear. Lengths I wore at 18, some slightly longer but still…short. Too short at 34 I thought, which made me think of this Nora Ephron quote I hold dear:

“Oh, how I regret not having worn a bikini the entire time I was twenty-six. If anyone young is reading this, go right this minute, put on a bikini, and don’t take it off until you’re thirty-four.”

Early last night as I was leaving an event, posting the piece on shorts on the list of to-dos when I got home, I learned that Ephron had passed away, via twitter.

And suddenly the post scheduled was something different.

As a screenwriter, as a filmgoer and as a reader, my life is richer because of Ephron’s work. My life is better for having Harry Burns and Sally Albright in it. From life lessons to Fruppsday my daily banter is filled with Ephron-isms.

On a personal level, our families are intertwined in the serendipitous ways that multiple generations in the same business can be. Her mother wrote a play that would later become a TV series directed and produced by my grandfather. Forty years later, another TV show written and directed by my grandfather would become a film directed by Ephron. It all seemed to come full circle.

I read the tweets in disbelief.

One of the last people I saw before I read the news was my friend Morgan. I literally was getting into an elevator to leave as she was arriving at a social media event and we said a quick hello and goodbye. I’ve known Morgan most of my life, and growing up it was with our sisters and our parents and mutual family friends that I first saw Ephron’s films.

Amongst some shorts-wearing photos from once upon a time I had planned to include in the original post was this shot of me in pattern overload (I remember the Espirit top and the shorts well. They were not meant to be worn together. The splattered painted hat from Fred Segal over my ponytail is just icing on the sartorial cake nightmare). In the middle is my sister. On the right, Morgan. Only connect…

Valley Girls ca. 1988

I tweeted Morgan almost immediately after hearing of Ephron’s passing. I thought perhaps today I’d wear dots. At the very least, I think I’ll consider the shorter shorts.